The tour starts with a video brief from Cobie Smulders in character as Maria Hill – this is the part that’s mostly aimed at kids with its incredibly cheesy “this is the start of your training to become a member of the Avengers S.T.A.T.I.O.N.” bit that was delivered so seriously it made me laugh. Once you get into the exhibition, you’re left alone to do what you want which I liked because it means you’re not rushed through by anyone. Although the whole thing took around 45 minutes for me, there was still a lot on display with areas dedicated to particular characters from the Avengers such as Bruce Banner’s lab and Iron Man’s engineering bay.
There’s plenty of interactive elements which is what makes it so enjoyable. There’s a game that simulates what it’s like to fight in the Iron Man suit, and lots of good photo opportunities to take advantage of; you can sit on the Winter Soldier’s motorbike, pretend you’re holding a replica of Captain America’s shield, high-five the Hulk and see if you’re worthy enough to pick up Mjolnir. You’ll also be able to fight Ultron in a game with your group at the end of it all before entering a shop filled with lots of Avengers mugs for all your tea drinking needs and get your photo taken in front of a green screen.